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    • Spring
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        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
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        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
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        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
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        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
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        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
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        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
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        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
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        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
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        New Horizons in Shiretoko

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        Silent Resilience

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        Heritage Hunting in Hokkaido

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        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
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        Getting Dirty in Japan

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    • Near Kyoto
      • Kumano’s Path Less Traveled

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        Protecting the Sacred Trees of Koya-san

        Within the misty mountains of Japan's Kii Peninsula, Koya-san (Mt. Koya), stands as a sacred realm of tranquility, history, and spiritual significance. This awe-inspiring mountain has been revered for centuries and is home to a unique collection of trees known as the rokuboku, or The Six Trees of Koya-san.
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    • Article Map
    • Ocean and Beach
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        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
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        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
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        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

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        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

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        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
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        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
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        Dan Buettner’s bestseller, “Blue Zones,” which was also adapted into a hit series on Netflix, identifies five regions with a high number of centenarians. One of these zones is Yambaru, in the north of Okinawa Island. A rich cultural and natural heritage remain in this region, holding the secret to the longevity of the communities living there.

        Kumano’s Path Less Traveled

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        Okinawa Forest Adventure

        Holiday-goers lounging on Onna’s white sand beaches are no doubt unaware of what’s going on high in the jungle as creatures climb above the forest canopy and zip or swing from tower to tower. Curious travelers will discover a new side of Okinawa’s tropical paradise if they take the leap into a Forest Adventure.

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      • Okinawa’s Blue Zone —A Lifestyle for Longevity...

        Dan Buettner’s bestseller, “Blue Zones,” which was also adapted into a hit series on Netflix, identifies five regions with a high number of centenarians. One of these zones is Yambaru, in the north of Okinawa Island. A rich cultural and natural heritage remain in this region, holding the secret to the longevity of the communities living there.

        Kumano’s Path Less Traveled

        A forgotten pilgrimage trail, ancient power spots and authentic rural communities are waiting to be explored this hiking season on the Iseji Trail. Stretch your legs and tickle your spirit to welcome the green season on one of the Kumano Kodo’s finest routes, minus the crowds.

        Okinawa Forest Adventure

        Holiday-goers lounging on Onna’s white sand beaches are no doubt unaware of what’s going on high in the jungle as creatures climb above the forest canopy and zip or swing from tower to tower. Curious travelers will discover a new side of Okinawa’s tropical paradise if they take the leap into a Forest Adventure.

        Ryukyu’s Mountain Turtles – Interview wi...

        Okinawa attracts hordes of travelers to its sandy beaches and warm, clear water with divers and snorkelers often posting images of the majestic local sea turtles. The interior forest and rivers, however, are home to another Okinawa turtle also in need of protection—the small, reclusive, but equally beautiful, yamagame.
    • Races and Events
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        Winter News and Notes

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        dd4d brewing

        DD4D Brewing

        In nearly e...

DD4D Brewing

In nearly every brewery taproom you’ll find T-shirts, caps and other merchandise. The beer comes first, but the branded merchandise is popular as well. At the quirky and playful DD4D Brewing in Matsuyama, Ehime Prefecture, however, it was the other way around. This former apparel-only store expanded into brewing craft beers in 2019 when Keita Yamanouchi moved back from Tokyo in hopes of starting a craft brewery in his hometown. His late father had owned DD4D, and it was the store manager who suggested to Yamanouchi, “Why not use the DD4D store as your base?” 

dd4d brewing

Known as the “Citrus Kingdom,” Matsuyama City is one of Japan’s leading producers of citrus fruit, their most famous being mikan (tangerine). Led by Yamanouchi and brewmaster Michael Donohue, from Philadelphia, the international team at DD4D takes advantage of this and uses seasonal citrus like mikan (tangerine), iyokan and yuzu prominently in their beers, which range from IPAs, sours, barleywines and more. They also use other unique products including sansho (Japanese pepper), soybean flour, cherries and hibiscus. This May, they launched a special 4th Anniversary series of beers including Sake Yeast Beer, which, as its name suggests, tastes like sake. They pride themselves on creating new beers nearly every week—more than 150 beers in the last four years—and have won gold at the International Beer Cup three years in a row. 

dd4d brewing

Their classic DD4D IPA is a simple West Coast IPA that doesn’t use any secondary ingredients, so the quality and quantity of hops and brewing techniques are directly visible. Since this beer uses a lot of hops, it is important to control oxygen levels to prevent the beer from deteriorating. They also add a large amount of sucrose so the yeast can decompose, suppressing the sweetness while increasing the hop aroma. 

Daily Dose is a sour ale flavored with iyokan, a citrus found in every home during the winter. The aroma of the ale shifts depending on the iyokan’s production area and season.

“Our Don Jalapeño west coast IPA is very popular,” says marketing manager Shin Murakami. “The aroma of the jalapeño creates a good balance with the flavors of the IPA.”

dd4d brewing

DD4D also collaborates with other breweries, their most recent Nomcraft in Wakayama Prefecture. The collaboration came about when they each of their kegs was mistakingly returned to the other, so they created a citrus beer since Ehime and Wakayama are both known for their fruit. Their second collaboration was a double IPA.

While the store still continues to sell clothes, there’s a taproom for locals and visitors to enjoy their beers. In December 2021, they also opened DD4D Factory and Curiosities near the harbor, just a half-hour drive from the store and taproom. The factory allowed them to expand brewing and start canning their beer. There’s a taproom there as well. 

dd4d brewing

Finally, why the name DD4D? “Yamanouchi’s father named the store, but passed away without telling anyone the meaning, so it remains a mystery for all of us!” says Murakami.

DD4D Brewing and Clothing Store

  • Mondays to Saturdays, 11:00-20:00
  • Friday and Saturday, 11:00-21:00 
  • (Closed on Wednesdays)

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Latest posts

Okinawa’s Blue Zone —A Li...

Dan Buettner’s bestseller, “Blue Zones,” which was also adapted into a hit series on Netflix, identifies five regions with a high number of centenarians. One of these zones is Yambaru, in the north of Okinawa Island. A rich cultural and natural heritage remain in this region, holding the secret to the longevity of the communities living there.

Kumano’s Path Less ...

A forgotten pilgrimage trail, ancient power spots and authentic rural communities are waiting to be explored this hiking season on the Iseji Trail. Stretch your legs and tickle your spirit to welcome the green season on one of the Kumano Kodo’s finest routes, minus the crowds.

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