After college, Derek Yamashita followed his passion to connect with his Japanese-American roots by starting a life deep in the countryside of Yamagata Prefecture. Here he found joy in the trails, cycling courses, fishing and all that the countryside had to offer. He combines his love travel, storytelling and photography as he explores the hidden treasures of Japan. In 2017 Derek co-founded The Hidden Japan, a boutique travel company promoting travel to both the deeper regions of Japan, particularly Tohoku, to help travelers explore beyond the big cities and well trodden tourist trails. He works closely with rural communities to create custom tours and experiences for travelers to enjoy alongside locals and foster a deeper understanding of their community.
The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.