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    • Spring
      • Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Eating Wild in Japan

        Eating Wild in Japan

        Winifred Bird's latest book is an introduction to the world of sansai (mountain vegetables) and foraging in Japan.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkaido

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Northern Tohoku’s Top 5 Spring Hikes

        Chase the cherry blossoms north and enjoy five of Tohoku’s best hikes this spring.

        Spring Escapes: Outdoor Activities in Japan

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
    • Summer
      • Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Climbing Mt. Fuji Outdoor Japan

        Peaking in 2021: Climbing Mt. Fuji

        Thinking of climbing Mt. Fuji this summer? We talk to Mt. Fuji guides on best practices for scaling Japan's highest mountain.

        Japan Camping Guide

        Check out our picks all the way from Hokkaido to the Okinawa Islands and then plot your perfect Japan camping adventure.
        Japan's Digital Nomads Van Life in Japan

        Japan’s Digital Nomads

        Adventure couple Ruth Aisling and Bappa Shota explores Japan by van.
        Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endangered Wildcats

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
    • Autumn
      • Pow Bar Founder Megumi Scott

        Beyond the Brand: Pow Bar

        An interview with Megumi Scott, the founder of Niseko brand Pow Bar.
        Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
    • Winter
      • Indy Pass Outdoor Japan Tohoku

        The Resistance

        The Indy Pass arrives in Japan to bring avid riders to local resorts that punch above their weight class and offer varied terrain.
        Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Evergreen Outdoor Center Japan

        Japan Snow Guide: Winter 2022 Events & No...

        Check out the latest news and winter events held at ski resorts all over Japan in 2022!
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
    • Near Tokyo
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
        Outdoor Japan Shimoda

        Blue Waves and Black Ships in Shimoda

        Shimoda may be famous for its white sandy beaches and surfing, but it also played a major role in shaping the Japan we know today.
    • River and Lake
      • sawa nobori wakasa fukuivideo

        Sawa Nobori, High Above t...

        Learn about the uniquely Japanese activity of sawa nobori, navigating up rivers and waterfalls, in the Wakasa region of Fukui Prefecture.
        Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endanger...

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
        Iriomote Outdoor Japan

        Iriomote Activity Guide

        A guide to Iriomote's outdoors, hiking, diving, cultural experiences and accommodation.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkai...

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Spring Escapes: Outdoor A...

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
    • Mountain and Land
    • Sky
    • Snow and Ice
      • Indy Pass Outdoor Japan Tohoku

        The Resistance

        The Indy Pass arrives in Japan to bring avid riders to local resorts that punch above their weight class and offer varied terrain.
        Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Evergreen Outdoor Center Japan

        Japan Snow Guide: Winter 2022 Events & No...

        Check out the latest news and winter events held at ski resorts all over Japan in 2022!
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
    • Travel
      • Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
        Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Market Watch Onomichi Market

        Market Watch: Omicho Market

        Discover Omicho Market in Kanazawa, Ishikawa for the best of seafood and local vegetables in Japan.
        sawa nobori wakasa fukuivideo

        Sawa Nobori, High Above the Wakasa Waters

        Learn about the uniquely Japanese activity of sawa nobori, navigating up rivers and waterfalls, in the Wakasa region of Fukui Prefecture.
    • Food and Drinks
      • Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
        Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Market Watch Onomichi Market

        Market Watch: Omicho Market

        Discover Omicho Market in Kanazawa, Ishikawa for the best of seafood and local vegetables in Japan.
        sawa nobori wakasa fukuivideo

        Sawa Nobori, High Above the Wakasa Waters

        Learn about the uniquely Japanese activity of sawa nobori, navigating up rivers and waterfalls, in the Wakasa region of Fukui Prefecture.
    • Races and Events
      • Evergreen Outdoor Center Japan

        Japan Snow Guide: Winter 2022 Events & No...

        Check out the latest news and winter events held at ski resorts all over Japan in 2022!
        Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Yuji Hirayama Urban Base Camp

        Yuji Hirayama’s Urban Base Camp Opens in Shinj...

        One of Japan's top rock climbers Yuji Hirayama has opened Urban Base Camp, a new bouldering gym in the heart of Tokyo.
        Photo by Noriteru Ino

        2021 Summer Music Festivals in Japan

        Camp and listen to great music in the outdoors at these summer music festivals across Japan.

Market Watch: Omicho Market

After more than 300 years, Kanazawa’s Omicho Market remains one of the best places for a taste of the surrounding land and sea. Fishmongers, of which there are many, tout an assortment of crabs, shrimp, and nodoguro (rosy seabass), the quintessential fish for this region, along with fresh or dried hotaruika (firefly squid), another local delicacy. Oysters, large and fresh, also abound, and visitors stand and slurp them with gusto or savor them over steamy bowls of rice. 

Market Watch Onomichi Market

Omicho’s warren of lanes is worth a stroll for the variety of oden, another local mainstay, udon, or sushi and sashimi eateries. However, fruits, vegetables, and sweets have their place, too. One of the best shops for a broad selection of local and heirloom varieties is Kitagawa Vegetables. A market mainstay for 70 years, their tightly packed, colorful display includes an assortment of pickles, four kinds of eggplant, round and oblong daikon, fresh wasabi, mushrooms, and a fine selection of local greens, including kinjiso, an heirloom variety with sturdy green and purple leaves perfect for salad, soup, or a quick sauté. 

Market Watch Onomichi Market

Shigeyoshi Yoneda of Kaiso Life stands behind his table bedecked with a variety of dried seaweeds and fish as he has for the last twenty years. Myriad combinations of everything from a snack to go with beer or sake to savory mekabucha (mekabu tea) are available. Harvested from just above the root of the wakame seaweed stalk, mekabu’s crinkly look is also a delightful addition to soups and salads. 

Market Watch Onomichi Market

Slightly less healthy, but no less delicious, are the fried delights found at Agemaruten Kasai. Their selection of ground fish patties offer a delectable blend of local vegetables, fish, and seasonality and are made on the spot. Autumn features patties containing lotus root and sweet potato, while spring and summer bring the vibrant greens of nanohana and komatsuna. Look for the line of visitors awaiting their fried blowfish, a Kanazawa specialty. 

Those with a sweet tooth should head directly to Okunokashiho, which offers a variety of traditional sweets such as daifuku mochi, youkan, and manju. The two most unique, though, are the ikaga and abekawa mochis. Ikaga mochi features sweet bean paste surrounded by a layer of smooth mochi studded with bright yellow mochi rice. A wedding standard, it’s also a cheerful companion for a cup of coffee or tea. The abekawa are squares of mochi rice smothered in green kinako (roasted soy bean powder). In business for over 100 years, and at Omicho for more than 70, Okunokashiho is a sure bet.

Omicho Market
Kanazawa, Ishikawa
Everyday: 9 a.m. to 5 p.m.

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