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    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
        Kyoto Oni Trail Outdoor Japanvideo

        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
        mead brewing in japan

        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
        the knights in white lycra

        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
        sea to table yamagata

        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
      • Kumano’s Path Less Traveled

        A forgotten pilgrimage trail, ancient power spots and authentic rural communities are waiting to be explored this hiking season on the Iseji Trail. Stretch your legs and tickle your spirit to welcome the green season on one of the Kumano Kodo’s finest routes, minus the crowds.

        Protecting the Sacred Trees of Koya-san

        Within the misty mountains of Japan's Kii Peninsula, Koya-san (Mt. Koya), stands as a sacred realm of tranquility, history, and spiritual significance. This awe-inspiring mountain has been revered for centuries and is home to a unique collection of trees known as the rokuboku, or The Six Trees of Koya-san.
    • All Regions
    • Article Map
    • Ocean and Beach
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
      • ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokka...

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
        togari onsen outdoor japan

        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
      • Okinawa’s Blue Zone —A Lifestyle for Longevity...

        Dan Buettner’s bestseller, “Blue Zones,” which was also adapted into a hit series on Netflix, identifies five regions with a high number of centenarians. One of these zones is Yambaru, in the north of Okinawa Island. A rich cultural and natural heritage remain in this region, holding the secret to the longevity of the communities living there.

        Kumano’s Path Less Traveled

        A forgotten pilgrimage trail, ancient power spots and authentic rural communities are waiting to be explored this hiking season on the Iseji Trail. Stretch your legs and tickle your spirit to welcome the green season on one of the Kumano Kodo’s finest routes, minus the crowds.

        Okinawa Forest Adventure

        Holiday-goers lounging on Onna’s white sand beaches are no doubt unaware of what’s going on high in the jungle as creatures climb above the forest canopy and zip or swing from tower to tower. Curious travelers will discover a new side of Okinawa’s tropical paradise if they take the leap into a Forest Adventure.

        Ryukyu’s Mountain Turtles – Interview wi...

        Okinawa attracts hordes of travelers to its sandy beaches and warm, clear water with divers and snorkelers often posting images of the majestic local sea turtles. The interior forest and rivers, however, are home to another Okinawa turtle also in need of protection—the small, reclusive, but equally beautiful, yamagame.

        Protecting the Sacred Trees of Koya-san

        Within the misty mountains of Japan's Kii Peninsula, Koya-san (Mt. Koya), stands as a sacred realm of tranquility, history, and spiritual significance. This awe-inspiring mountain has been revered for centuries and is home to a unique collection of trees known as the rokuboku, or The Six Trees of Koya-san.
    • Food and Drinks
      • Okinawa’s Blue Zone —A Lifestyle for Longevity...

        Dan Buettner’s bestseller, “Blue Zones,” which was also adapted into a hit series on Netflix, identifies five regions with a high number of centenarians. One of these zones is Yambaru, in the north of Okinawa Island. A rich cultural and natural heritage remain in this region, holding the secret to the longevity of the communities living there.

        Kumano’s Path Less Traveled

        A forgotten pilgrimage trail, ancient power spots and authentic rural communities are waiting to be explored this hiking season on the Iseji Trail. Stretch your legs and tickle your spirit to welcome the green season on one of the Kumano Kodo’s finest routes, minus the crowds.

        Okinawa Forest Adventure

        Holiday-goers lounging on Onna’s white sand beaches are no doubt unaware of what’s going on high in the jungle as creatures climb above the forest canopy and zip or swing from tower to tower. Curious travelers will discover a new side of Okinawa’s tropical paradise if they take the leap into a Forest Adventure.

        Ryukyu’s Mountain Turtles – Interview wi...

        Okinawa attracts hordes of travelers to its sandy beaches and warm, clear water with divers and snorkelers often posting images of the majestic local sea turtles. The interior forest and rivers, however, are home to another Okinawa turtle also in need of protection—the small, reclusive, but equally beautiful, yamagame.

        Protecting the Sacred Trees of Koya-san

        Within the misty mountains of Japan's Kii Peninsula, Koya-san (Mt. Koya), stands as a sacred realm of tranquility, history, and spiritual significance. This awe-inspiring mountain has been revered for centuries and is home to a unique collection of trees known as the rokuboku, or The Six Trees of Koya-san.
    • Races and Events
      • sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.

        Winter News and Notes

        Check out the latest news and winter events held at ski resorts all over Japan in 2024!
        dd4d brewing

        DD4D Brewing

        In nearly e...

The Camera Looks Both Ways

As outdoor enthusiasts, we rarely go a day without being exposed to high-action photographs of climbers summiting peaks or stunning landscapes of dramatic coastlines and tranquil lakes. You’ll see these pictures everywhere, from the front page of NatGeo to your Facebook newsfeed. It’s easy to forget that behind every one of those pictures is a (human) photographer with a surprisingly personal and creative process—a process that also exists for you.

The photograph above of my friend rowing his handmade boat has the key elements of a high-impact picture. There’s dynamic tension between the paddle and the water, an expansive negative space contrasted by the sharp grainy details of the boat, and a handsome human face (or rather part of one) in the corner for context. What you don’t see however is my face, which at the time, was admittedly a confusing mashup of ear-to-ear grinning and teary eyes from intense nostalgia of a soon-to-be-long-gone summer of marvelous adventuring. It’s this subconscious creative and personal process that gives our outdoor photographs their meaning.

Later when I began documenting my family’s hometown, the beautiful city of Naruto in Tokushima prefecture, I focused my time and energy capturing the uniqueness of this area’s natural and cultural landscape: its famed whirlpools, Awa-odori dance festivals, art museums and temple pilgrimages.

More than half a year of cumulative shooting has passed since, and I’ve begun to see a trend in the subjects I photographed. Instead of iconic locations like the O-Naruto Bridge (pictured above), which connects Shikoku to Awaji Island, my favorite shots are of scenes completely detached from the stereotypes of this city.

Without realizing it, I had drifted closer to home. My pictures revealed the overlooked beauty of the Okazaki Kaigan, the mossy stone steps at Mt. Myoken and castle complex and the cracked cycling road that runs from my house all the way to Tokushima City, thirty-two kilometers away. You might think that as a photographer, I deliberately chose these locations and frames for their outdoor beauty, but that was a trivial consideration. The common bond that ties together these photos below is their significance to my subjective experience as someone who calls Naruto City home.

Looking at these photos now, I have a deeper appreciation of the old adage, “the camera looks both ways.” Each time we look through a camera’s viewfinder, we take a picture of ourselves along with the subject. In this case, my photos reveal my attitudes towards this city—one based heavily on shared experiences with family and friends.

During the age of coronavirus where most of us are facing a seemingly endless detention at home, we have few opportunities to venture outdoors. Instead of wallowing in our collective deprivation of vitamin D, we have a chance to relive every trip we’ve had in the outdoors because chances are, there’s a photo (or several hundred) from your past adventure.

I suggest looking back at those albums and trying to remember how you felt while taking those pictures. Of course, there will be the basic thoughts like “I was so hungry, I could’ve eaten ten bags of Cheetos” or “This was the best damn wall I’ve climbed.” But string those individual shots together and you may find something surprising about yourself while reflecting on those happy, dirty, muddy, tired, sunbaked, fulfilling and most of all, cherished memories of a life outdoors.

Jay Horita is a second-generation Japanese-American photographer who grew up in Los Angeles. After working as a park ranger and trip leader in Oregon and Washington for several years, he found himself in Tokushima, Japan where he had spent many childhood summers visiting his grandparents. He had originally planned to stay for a few months to help his grandparents run their minshuku but ended up extending his stay after the COVID-19 pandemic broke out. Making the best of the situation, Jay is currently photographing and exploring what Tokushima has to offer. See more of his work at OchawithJay.com.

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Latest posts

Okinawa’s Blue Zone —A Li...

Dan Buettner’s bestseller, “Blue Zones,” which was also adapted into a hit series on Netflix, identifies five regions with a high number of centenarians. One of these zones is Yambaru, in the north of Okinawa Island. A rich cultural and natural heritage remain in this region, holding the secret to the longevity of the communities living there.

Kumano’s Path Less ...

A forgotten pilgrimage trail, ancient power spots and authentic rural communities are waiting to be explored this hiking season on the Iseji Trail. Stretch your legs and tickle your spirit to welcome the green season on one of the Kumano Kodo’s finest routes, minus the crowds.

Okinawa Forest Adventure

Holiday-goers lounging on Onna’s white sand beaches are no doubt unaware of what’s going on high in the jungle as creatures climb above the forest canopy and zip or swing from tower to tower. Curious travelers will discover a new side of Okinawa’s tropical paradise if they take the leap into a Forest Adventure.

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