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    • Spring
      • Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Eating Wild in Japan

        Eating Wild in Japan

        Winifred Bird's latest book is an introduction to the world of sansai (mountain vegetables) and foraging in Japan.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkaido

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Northern Tohoku’s Top 5 Spring Hikes

        Chase the cherry blossoms north and enjoy five of Tohoku’s best hikes this spring.

        Spring Escapes: Outdoor Activities in Japan

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
    • Summer
      • Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Climbing Mt. Fuji Outdoor Japan

        Peaking in 2021: Climbing Mt. Fuji

        Thinking of climbing Mt. Fuji this summer? We talk to Mt. Fuji guides on best practices for scaling Japan's highest mountain.

        Japan Camping Guide

        Check out our picks all the way from Hokkaido to the Okinawa Islands and then plot your perfect Japan camping adventure.
        Japan's Digital Nomads Van Life in Japan

        Japan’s Digital Nomads

        Adventure couple Ruth Aisling and Bappa Shota explores Japan by van.
        Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endangered Wildcats

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
    • Autumn
      • Pow Bar Founder Megumi Scott

        Beyond the Brand: Pow Bar

        An interview with Megumi Scott, the founder of Niseko brand Pow Bar.
        Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
    • Winter
      • Indy Pass Outdoor Japan Tohoku

        The Resistance

        The Indy Pass arrives in Japan to bring avid riders to local resorts that punch above their weight class and offer varied terrain.
        Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Evergreen Outdoor Center Japan

        Japan Snow Guide: Winter 2022 Events & No...

        Check out the latest news and winter events held at ski resorts all over Japan in 2022!
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
    • Near Tokyo
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
        Outdoor Japan Shimoda

        Blue Waves and Black Ships in Shimoda

        Shimoda may be famous for its white sandy beaches and surfing, but it also played a major role in shaping the Japan we know today.
    • River and Lake
      • sawa nobori wakasa fukuivideo

        Sawa Nobori, High Above t...

        Learn about the uniquely Japanese activity of sawa nobori, navigating up rivers and waterfalls, in the Wakasa region of Fukui Prefecture.
        Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endanger...

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
        Iriomote Outdoor Japan

        Iriomote Activity Guide

        A guide to Iriomote's outdoors, hiking, diving, cultural experiences and accommodation.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkai...

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Spring Escapes: Outdoor A...

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
    • Mountain and Land
    • Sky
    • Snow and Ice
      • Indy Pass Outdoor Japan Tohoku

        The Resistance

        The Indy Pass arrives in Japan to bring avid riders to local resorts that punch above their weight class and offer varied terrain.
        Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Evergreen Outdoor Center Japan

        Japan Snow Guide: Winter 2022 Events & No...

        Check out the latest news and winter events held at ski resorts all over Japan in 2022!
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
    • Travel
      • Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
        Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Market Watch Onomichi Market

        Market Watch: Omicho Market

        Discover Omicho Market in Kanazawa, Ishikawa for the best of seafood and local vegetables in Japan.
        sawa nobori wakasa fukuivideo

        Sawa Nobori, High Above the Wakasa Waters

        Learn about the uniquely Japanese activity of sawa nobori, navigating up rivers and waterfalls, in the Wakasa region of Fukui Prefecture.
    • Food and Drinks
      • Shinano Town Outdoor Japan

        Go Deep into Shinano

        Discover Snow Country in Shinano Town in northern Nagano, popular for its deep powder but also its mountainous winter scenery.
        Protect our Winter POW Japan

        Protecting Japan’s Pow

        Professional snowboarder and environmentalist Goro Komatsu fights climate change with Protect our Winters Japan.
        Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Market Watch Onomichi Market

        Market Watch: Omicho Market

        Discover Omicho Market in Kanazawa, Ishikawa for the best of seafood and local vegetables in Japan.
        sawa nobori wakasa fukuivideo

        Sawa Nobori, High Above the Wakasa Waters

        Learn about the uniquely Japanese activity of sawa nobori, navigating up rivers and waterfalls, in the Wakasa region of Fukui Prefecture.
    • Races and Events
      • Evergreen Outdoor Center Japan

        Japan Snow Guide: Winter 2022 Events & No...

        Check out the latest news and winter events held at ski resorts all over Japan in 2022!
        Onbashira Matsuri Japan Nagano Festival

        Onbashira Matsuri

        Watch one of Japan's most dangerous festivals in Nagano in 2022. The Onbashira Matsuri is an ancient festival dating back more than 1,200 years.
        Yuji Hirayama Urban Base Camp

        Yuji Hirayama’s Urban Base Camp Opens in Shinj...

        One of Japan's top rock climbers Yuji Hirayama has opened Urban Base Camp, a new bouldering gym in the heart of Tokyo.
        Photo by Noriteru Ino

        2021 Summer Music Festivals in Japan

        Camp and listen to great music in the outdoors at these summer music festivals across Japan.

Sado, the Island of Art and Music

An island with a colorful past has long attracted local and international creatives to its rocky shores. The collective soul of Sado’s residents strive to preserve and nurture the island’s art, music and a participatory culture.

About fifty kilometers west of Niigata sits a relatively nondescript island called Sado-ga-shima. Sado Island was once was the home—albeit involuntarily—to some famous residents including former Emperor Juntoku who was banished to Sado in 1221 and died there 22 years later. Nichiren Shonin, the founder of the Nichiren school of Japanese Buddhism, was also exiled to Sado in 1271 for a time and the famous Noh actor and playwright Zeami was sent to Sado in 1434.

In the twelfth century the island’s fortunes turned when gold was discovered, setting off a mining boom that attracted a rich variety of new residents from miners and engineers to merchants and fishermen. In the 70s, counter culture figures again arrived—this time by choice—as artists and musicians, making their way to the lush hills, rocky coastlines and quiet beaches of Sado.

The taiko (Japanese drumming) group Ondekoza, which formed in 1971, went on to become Kodo, the world-renowned taiko group based on Sado. Kodo has traveled to all corners of the world and have more than 4,000 performances under their fundoshi. Every August, people flock to Sado Island for Earth Celebration, the arts and music festival Kodo started in 1987.

Earth Celebration is, in a sense, Kodo’s annual homecoming after months on the road touring. The festival not only showcases their musical talents—and those of guest musicians—but also introduces the beauty of Sado. Arts, crafts and food are on display at the Harbor Market in Ogi and sake and food tastings can be found around the island. There are drumming workshops as well as various aquatic activities such as SUP, kayaking and even scuba diving.

While activities can be found throughout the 855-square-kilometer island, every evening of the three-day festival concludes at Ogi Town with a heart-thudding performance full of drums, dance and a diverse set of traditional Japanese instruments. 

Amidst growing tensions between Japan and South Korea, a guest taiko troupe from Korea, Kim Duk-Soo SamulNori, was a vital reminder of the peace and friendship many of the two countries’ inhabitants wish for. With Sado perched between the two nations, it acts as a bridge to bring people closer together. The performance sent out a beautiful message that teamwork and creativity see no harsh differences; that art brings communities from all over the world together.

Read on to discover more of Sado Island’s creative community.

GETTING THERE

Sado Island has three ports easily accessible from Niigata City. As access is difficult without a car on the island, Sado Kisen operates several car ferries and high-speed jetfoils throughout the day. As the Sea of Japan can get rough, especially during the winter and typhoon months, be sure to check ahead as ferries can get cancelled. 

From Niigata to Ryotsu: The car ferry takes just over two hours and costs about ¥2,510 while the high-speed jet foil takes one hour and costs ¥6,520. 

From Naoetsu to Ogi Port: Sado Kisen operates one to three car ferries per day to Ogi Port. The one-way journey takes just over two hours and costs ¥2,720. This ferry does not operate from late November to February. 

From Teradomari to Akadomari: Sado Kisen operates one to three high-speed boats to Akadomari. The one-way journey takes one hour and costs ¥2,960. This ferry does not operate from December to February.

Cover Photo: Earth Celebration

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