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    • Spring
      • Eating Wild in Japan

        Eating Wild in Japan

        Winifred Bird's latest book is an introduction to the world of sansai (mountain vegetables) and foraging in Japan.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkaido

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Northern Tohoku’s Top 5 Spring Hikes

        Chase the cherry blossoms north and enjoy five of Tohoku’s best hikes this spring.

        Spring Escapes: Outdoor Activities in Japan

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.

        Haga Farm Spring Glamping in Tochigi

        Haga Farm and Glamping in Tochigi opened in August 2020, and it has quickly become a popular escape for Tokyoites.
    • Summer
      • Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Climbing Mt. Fuji Outdoor Japan

        Peaking in 2021: Climbing Mt. Fuji

        Thinking of climbing Mt. Fuji this summer? We talk to Mt. Fuji guides on best practices for scaling Japan's highest mountain.

        Japan Camping Guide

        Check out our picks all the way from Hokkaido to the Okinawa Islands and then plot your perfect Japan camping adventure.
        Japan's Digital Nomads Van Life in Japan

        Japan’s Digital Nomads

        Adventure couple Ruth Aisling and Bappa Shota explores Japan by van.
        Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endangered Wildcats

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
    • Autumn
      • Pow Bar Founder Megumi Scott

        Beyond the Brand: Pow Bar

        An interview with Megumi Scott, the founder of Niseko brand Pow Bar.
        Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
    • Winter
      • Early Bird 2021-22 Japan Ski

        Early Bird Ski Deals for 2021-2022

        Don't miss out on these early bird season pass and lift package deals for Japan's ski resorts.

        Pacific Solo

        Preacher-tu...
    • Near Tokyo
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
        Outdoor Japan Shimoda

        Blue Waves and Black Ships in Shimoda

        Shimoda may be famous for its white sandy beaches and surfing, but it also played a major role in shaping the Japan we know today.
    • River and Lake
      • Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endanger...

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
        Iriomote Outdoor Japan

        Iriomote Activity Guide

        A guide to Iriomote's outdoors, hiking, diving, cultural experiences and accommodation.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkai...

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Spring Escapes: Outdoor A...

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
        video

        Shikoku Road Trip: Kochi ...

        Mountainous forests and coastal towns dominate most of the prefecture, where visitors will find enterprising locals and nature guides working to revitalize their communities. Shikoku’s winding roads are best explored by car.
    • Mountain and Land
    • Sky
    • Snow and Ice
      • Matagi Akita Tohoku Sustainable Living

        Tracking Akita’s Matagi Hunters

        Akita in the northern Tohoku region is home to the Matagi, hunters who follow an ancient and sustainable way of hunting, foraging and life.
        Early Bird 2021-22 Japan Ski

        Early Bird Ski Deals for 2021-2022

        Don't miss out on these early bird season pass and lift package deals for Japan's ski resorts.
    • Travel
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Matagi Akita Tohoku Sustainable Living

        Tracking Akita’s Matagi Hunters

        Akita in the northern Tohoku region is home to the Matagi, hunters who follow an ancient and sustainable way of hunting, foraging and life.
        Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
    • Food and Drinks
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Matagi Akita Tohoku Sustainable Living

        Tracking Akita’s Matagi Hunters

        Akita in the northern Tohoku region is home to the Matagi, hunters who follow an ancient and sustainable way of hunting, foraging and life.
        Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
    • Races and Events
      • Yuji Hirayama Urban Base Camp

        Yuji Hirayama’s Urban Base Camp Opens in Shinj...

        One of Japan's top rock climbers Yuji Hirayama has opened Urban Base Camp, a new bouldering gym in the heart of Tokyo.
        Photo by Noriteru Ino

        2021 Summer Music Festivals in Japan

        Camp and listen to great music in the outdoors at these summer music festivals across Japan.
        Summer Events Fireworks Festivals in Japan

        2021 Fireworks Festivals in Japan

        Enjoy these fireworks festivals held throughout Japan this summer and autumn.
        Summer Festivals in Japan

        2021 Summer Festivals in Japan

        Enjoy these traditional matsuri festivals throughout Japan this summer.

Guide Lines: Rethinking Responsible Tourism in Japan

It’s been more than 30 years since the trendy terms “ecotourism” and “sustainable tourism” began spreading across the world. Recently in the travel and tourism industry, the concept of “responsible travel” has been popular especially among our customers. I define responsible travel as tourism that does its best to respect local culture, preserve the region’s natural environment and gives back to local businesses and economies. It goes beyond just a tour concept as it reinforces a positive lifestyle.

Due to the worldwide impact of COVID-19, global tourism will need to shift its strategies towards responsible travel. As a tour operator, I have the responsibility to protect my customers and team. While we are being instructed to reduce contact with others as much as possible, I’m seeing more than ever that we need to reconnect with the outdoors and nature.

In the past, mass tourism focused on gathering crowds to popular tourist destinations such as Kyoto and Hakone, but with the lasting aftermath of the pandemic, we need to encourage travelers to go beyond the popular destinations and out into the rural countryside where they can still enjoy an authentic Japan experience. It’s important to be strategic in promoting off-the-beaten-path travel as it’s key to target travelers interested in genuine, responsible tourism without overpopulating the local region.

At my tour operation, En-Ya Mt. Fuji Ecotours, we have been offering eco-tours based around the central themes of nature, culture and local community. We’ve been blessed with all three as we are based in Fujinomiya, a gateway city to Mt. Fuji. Like many other tour operators struggling to survive this unprecedented crisis, we’ve had to rethink our tours to protect our future visitors and local residents and give peace of mind to both parties. We are currently focused on our nature experiences via e-bike cycling and accept only one small group per tour. The cycling courses we take our visitors on are spots only locals know. We provide lunch at our private glamping campsite where we have full control over hygiene management.

Naturally, I’m concerned about factors we’d have to face eventually such as price changes and increase of single-use plastic waste due to hygiene considerations, but clarifying our main goals is a step towards solving challenges that come with post-COVID travel. I hope that travel boards and tour operators across Japan can use this situation to focus on quality over quantity.

Masa Shintani has worked on sustainable ecotourism projects in Iran, Vietnam, Hawai’i and Gabon for over 30 years and is now based in Fujinomiya City, Shizuoka where he runs En-Ya Mt. Fuji Ecotours. To read more on Shintani, click here.

Guide Lines is our digital web series of guest posts from local outdoor operators and guides on the front lines of tourism in Japan. Read more about what these operators and guides are doing to adapt to new ways of travel.

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