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    • Spring
      • Niseko flying Hokkaido

        Bird’s Eye View of Hokkaido

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Northern Tohoku’s Top 5 Spring Hikes

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    • Summer
      • Haga Farm Spring Glamping in Tochigi

        Haga Farm and Glamping in Tochigi opened in August 2020, but it has quickly become a popular escape for Tokyoites.

        Japan Camping Guide

        Check out our picks all the way from Hokkaido to the Okinawa Islands and then plot your perfect Japan camping adventure.
    • Autumn
      • video

        Shikoku Road Trip: Kochi by Camper Van

        Mountainous forests and coastal towns dominate most of the prefecture, where visitors will find enterprising locals and nature guides working to revitalize their communities. Shikoku’s winding roads are best explored by car.
    • Winter
    • Near Tokyo
    • Near Kyoto
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    • Ocean and Beach
      • Spring Escapes: Outdoor Activities in Japan

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.

        Pacific Solo

        Preacher-tu...
        video

        Shikoku Road Trip: Kochi by Camper Van

        Mountainous forests and coastal towns dominate most of the prefecture, where visitors will find enterprising locals and nature guides working to revitalize their communities. Shikoku’s winding roads are best explored by car.
    • River and Lake
      • Niseko flying Hokkaido

        Bird’s Eye View of Hokkai...

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Spring Escapes: Outdoor A...

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
        video

        Shikoku Road Trip: Kochi ...

        Mountainous forests and coastal towns dominate most of the prefecture, where visitors will find enterprising locals and nature guides working to revitalize their communities. Shikoku’s winding roads are best explored by car.
    • Mountain and Land
    • Sky
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      • hiroshima skiing osorakan snow parkvideo

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        Enjoy skiing and snowboarding just an hour from Hiroshima at Osorakan Snow Park. Every winter, people from Kansai and Kyushu flock to one of the region’s most popular ski resorts for winter fun.
    • Travel
      • Niseko flying Hokkaido

        Bird’s Eye View of Hokkaido

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Spring Escapes: Outdoor Activities in Japan

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
        Kamikatsu INOW Program

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        Kamikatsu is Japan's first zero waste village. Travelers can experience what life is like here with the INOW cultural homestay program.
        Aoraki: Sustainable Luxury Glamping in Japan

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    • Food and Drinks
      • Niseko flying Hokkaido

        Bird’s Eye View of Hokkaido

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Spring Escapes: Outdoor Activities in Japan

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
        Kamikatsu INOW Program

        Kamikatsu: Japan’s First Zero Waste Vill...

        Kamikatsu is Japan's first zero waste village. Travelers can experience what life is like here with the INOW cultural homestay program.
        Aoraki: Sustainable Luxury Glamping in Japan

        Aoraki: Sustainable Luxury Glamping in Japan

        Choose sustainable luxury glamping in Japan with Aoraki started by longtime Minakami resident Mike Burke.
    • Races and Events

Quality Brew from Shikoku

Umenishiki is an old-line sake brewery founded in the 5th year of the Meiji Period (1872). They received their license to brew beer in 1994, making them one of Japan’s first microbreweries. Should you find their beer sold or served in Japan, consider yourself lucky as it is more like a product from an old-school conservative brewery rather than a progressive brewery experimenting with the latest-flavor craft beer. As such, the styles are very close to original definition and, depending upon your experience and preference of craft beer, you will find the flavors presented charmingly conservative.

The beers themselves are all very well made, with the same attention to detail as a century-and-a-half-old sake brewery. You are not likely to find many brands that exceed them in quality. Umenishiki beers include a Pilsner (5.5% ABV, all malt), a dark Bock (7% ABV, all malt), a clear Weizen (5.5% ABV, all malt), an Aromatic Ale (8.5% ABV, all malt) that is amber and a Belgian-style Blanche (5% ABV, made with barley and wheat malt, native iyo orange peel, coriander and hops). 

All of these Umenishiki beers retail for ¥490 plus tax for a standard 330-ml bottle with well-designed and attractive labels. The brewery is just that, with no restaurant, tasting room or any other facilities, though it is possible to phone them (in Japanese) and ask where their products can be purchased. Their website has mostly information about their sake, although they do include a moderate amount of information about Umenishiki Beer. When you do manage to get your hands on some of their brews you will see this Shikoku brewery is serious about the process and the quality, and your taste buds will thank you long afterwards.

Umenishiki Beer
14 Kanatamachi Kanagawa, Chuo-shi, Ehime-ken 799-0123
(0896) 57-1900

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