fbpx
    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
        Kyoto Oni Trail Outdoor Japanvideo

        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
        mead brewing in japan

        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
        the knights in white lycra

        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
        sea to table yamagata

        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
      • ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokka...

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
        togari onsen outdoor japan

        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
      • Okinawa’s Treehouse Oasis

        Tucked away in the lush jungles of Okinawa is an eco-conscious retreat called Treeful Treehouse. This sustainable resort is an immersive experience that invites guests to reconnect with nature.
        video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
    • Food and Drinks
      • Okinawa’s Treehouse Oasis

        Tucked away in the lush jungles of Okinawa is an eco-conscious retreat called Treeful Treehouse. This sustainable resort is an immersive experience that invites guests to reconnect with nature.
        video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
    • Races and Events
      • sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.

        Winter News and Notes

        Check out the latest news and winter events held at ski resorts all over Japan in 2024!
        dd4d brewing

        DD4D Brewing

        In nearly e...

Powder, Hot Springs and Hops

A sleepy ski town and hot spring village in northern Nagano Prefecture has become an unexpected hot spot for craft beer lovers. Nozawa Onsen is probably more associated with nihonshu, which flows freely at its famous Dōsojin Matsuri fire festival, where a huge wooden structure is set ablaze every January 15. But now with several taprooms and a top-notch brewery, Nozawa Onsen may also become another must-visit location for beer lovers checking out Nagano’s quickly expanding scene.

Nozawa Onsen’s longest running craft beer bar, The Craft Room, was the brainchild of Outdoor Japan’s founder, Gardner Robinson. In the summer of 2011, one of Outdoor Japan’s sponsors approached him about a space just a few steps from Nozawa Onsen’s Nagasaka Gondola. Gardner had been snowboarding in Nozawa Onsen Snow Resort since 1997, the year before the resort hosted several events for the Nagano Winter Olympics, and had been wanting to combine his passion for the outdoors and craft beer, both forged in his native Oregon. Later that year, he and friend David Elsworth opened The Craft Room.

To complement the beers they partnered with Allpress Espresso, a New Zealand-based coffee roaster, to get top-quality beans from Allpress’ Tokyo roastery. Allpress’ owner, Michael Allpress was inspired by Seattle’s coffee scene in the late ‘80s and went from New Zealand’s first coffee cart to roasting coffee in an Auckland garage to working with over a thousand independent cafes around the world. The Craft Room was the first cafe at a Japanese ski resort to work with Allpress. Seven years later, this ski-in ski-out cafe and craft beer bar remains the best place for après-ski and great coffee in Nozawa Onsen. 

When The Craft Room opened, most of their beers came from western U.S. breweries. However, as Japanese breweries have grown in number and quality, the eight taps are now an even mix of imports (mostly U.S.) and Japanese craft beers. Among their most popular beers last ski season was Joy Juice v.2 (6.2%), a hazy, fruit-forward, not-bitter New England IPA (a style I featured in Issue #64, Summer 2017), from just down the street at Anglo Japanese Brewing Company (AJBC). 

AJBC is owned and operated by Tom and Emiko Livesey, who respectively constitute the English and Japanese aspects of their brewery’s name. They met in London, where Tom was a sculptor (and homebrewer) and Emiko worked in finance. They moved to Nozawa in 2012, opened AJBC in December 2013 and Libushi (里武士), their charming tap room, the following month. 

Since that time, AJBC has been putting out adventurous, delicious beers, including a Barrel Reserve series where they age various styles suitable for wood aging (like sour beers and barleywines) in oak barrels, often with locally sourced fruit. This summer, they expanded from the initial 3hL brewhouse at Libushi to a new 25hL system, pulling double batches into 50hL fermenters. They also recently received Japan’s first oak foeders in which they will ferment a variety of tart and funky beers (see Issue #62, Winter 2017 for more on aging and fermenting on wood). I am hoping to sample some of those new beers at the Saisons, Sours, Barrels, and Brett festival on November 3: Asia’s first beer event focused on sour, funky, and wood-aged beers, featuring offerings from AJBC, other Japanese breweries and imports! 

Gardner’s latest project, the Winterland Lodge & Taproom, is a boutique hotel, taproom, and gyoza bar that will open this winter in the heart of the village. The name is a nod to Nozawa’s great snow and San Francisco’s legendary Winterland Ballroom, one of the most significant venues for that city’s musical explosion in the 1960s and ‘70s, particularly as the home base for the Grateful Dead. Gardner and his business partner, Chris Hinds, have been going to Dead shows since the 1980s. The décor of Winterland will combine traditional Japanese reclaimed wood and vintage art and music from the era. The restaurant will specialize in gyoza, with a variety of custom-made flavors including ones with local nozawana (a kind of mustard leaf that is a Nagano specialty). Winterland’s twelve taps will feature local and international craft beers and ciders. As it is conveniently located right across from Nozawa’s main bus stop, Winterland will be a great place to grab some gyoza and a pint or two after a day on the hill.

Nozawa Onsen’s thirteen free hot springs, great snow and traditional atmosphere are reason enough to come to this quintessential mountain village, but beer lovers will be surprised to find such a vibrant craft beer scene in this corner of Nagano Prefecture.

[novo-map id=2 individual=”yes”]

Outdoor Japan logo tree

Related

Leave a reply

Please enter your comment!
Please enter your name here

Latest posts

Okinawa’s Treehouse...

Tucked away in the lush jungles of Okinawa is an eco-conscious retreat called Treeful Treehouse. This sustainable resort is an immersive experience that invites guests to reconnect with nature.

The Spirit of the Kuma Va...

Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.

CAMP3 Clubhouse in Madara...

Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.

Categories