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    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
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        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
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        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
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        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
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        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
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        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
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        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
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        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
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        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
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        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
      • ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokka...

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
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        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
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        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
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        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Food and Drinks
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Races and Events
      • sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.

        Winter News and Notes

        Check out the latest news and winter events held at ski resorts all over Japan in 2024!
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        In nearly e...

The Mad Men of Tenpukutai

The 15 members of Tenpukutai are not your average salarymen. They work tireless hours like their gray-suited brethren, yet that’s where the stereotype ends. These mad men of Japan’s advertising world work hard and play even harder.

Take a moment to consider the plight of the Japanese salaryman. Long hours in soulless offices; the surrender of self to a commitment to the company; a slow progression up the corporate escalator; accepting golf as the amusement of choice (especially if it’s a smooth ride up the escalator), which inevitably leads to phantom club- swinging on train platforms — or even while still riding the train.

After decades of toiling for the greater good, retirement earns him a return to a house he hardly knows and no particular hobbies or interests on which to fall back. This is, of course, a stereotype, but if you spend any time in Japan’s major cities, you have known this creature well, or perhaps you have become one yourself.

Then there is Tenpukutai™. The name roughly translates to “Capsizing Crew,” an alliterative to the original, and tells what they like to do — get outside and paddle and flip over some boats. All 15 members are salarymen.“It was just me and a few friends at Dentsu when I started it 25 years ago,” says Tenpukutai taicho (leader) Ryo Honda. “We didn’t know a thing about paddling, but we thought it sounded like fun, so we decided to give it a try.

“We started paddling in jeans,” he laughs, “and carried our stuff in garbage bags. Later, we found out about dry bags, we got more experienced, and we started to get more ambitious.”

Ambitious, and also — for a bunch of salarymen —unexpectedly quirky. Over the past 25 years, Honda says, the group has run some 50 rivers in Japan and abroad. Tenpukutai has ventured to Alaska, Canada, the Amazon, Kamchatka, Mongolia, New Zealand and Madagascar.

“We’ve done some of the same rivers in Japan, but it’s a Tenpukutai rule that we never go down the same river twice the same way,” he explains. “Groups usually go to a river with which they are familiar, but we always try to go somewhere new. If it’s a place we’ve been before, we’ll start from a different place or do it in a different style. I doubt if there’s any other group quite like us in Japan.”

Yuzo “Mario” Nishihashi, one of the founding members, agrees. “We have got to be one of the craziest, worst kayaking groups in Japan,” he says with what can only be called a giggle. “We’ve done a lot of stuff that should have gotten somebody killed. We didn’t really know about ocean currents until we tried to cross the 45 kilometers or so from Honshu to Sado Island, but we learned quickly.

“We like bakanakoto (stupid things),” he continues, “like playing too much, drinking too much, eating too much, night boating. We’re trying to do something to make an un-genki Japan a lot more genki. Nothing as big as Yuichiro Miura climbing Everest; we just want to do what most people won’t.”

They do take a lot of pride in their crashes, but more about that later. The group’s rules, available at their Web site (www.tenpukutai.com) are likewise a bit eccentric.

The group size is limited to 15 people.

Women are not allowed.

Golfers will be excommunicated.

Seconds on ramen are strictly forbidden.

Although many people have tried to enter the Tenpukutai ranks, it’s no easy task since the number of members doesn’t change.

“Lots of people want to join, but 15 is the best on a river,” Honda says. “More than that and it just gets too stressful. As far as women…yes, we’re a discriminatory organization,” he says with a laugh. “Ninety percent of the members are married, and we’re all kind of like those awkward, un-sporty kids who happened to grow up.”

They hint that most women probably wouldn’t want to hang out with these big boys anyway.

“Golf is an unnatural way to have fun,” he says. “Several of the members are salespeople, so of course they get invited to play golf. They used to say, ‘I’m in Tenpukutai, so I can’t,’ but now, at least at Dentsu, the others have just given up, and say, ‘Oh, yeah, he’s Tenpukutai, so shoganai!’”

It’s not clear how the ramen restriction came about, but they do seem to eat well otherwise on their forays into the wild.

The adventures aren’t only on rivers. “We’re a sogo autodoa group,” Honda says. That translates roughly to “a comprehensive outdoor organization.”

“Basically we go out about five times a year; it’s pretty much wherever I feel like going,” he laughs.

The group climbs up mountains and canyons, and on bicycles. The common theme seems to be finding ways to do things the hard way.

“I was in the mountain climbing club in college,” Honda says, “but in Tenpukutai we don’t do normal climbing.”

Instead they might carry their bikes with them, as they did to the top of Mt. Fuji, before riding down.

“We’ve done that on lots of peaks,” Honda says with some delight.

They also have taken on several challenges on the humble mamachari —the simple bicycles used by urban women to deliver kids and pick up groceries. One such multiple-stage trip followed the sacred Buddhist pilgrimage route on Shikoku Island. The quirky adventure took one year covering 1,200 kilometers, on these one-speed bikes, while wearing the conical straw hats and white vests of devoted pilgrims.

They also bicycled in costume and on mamachari, in the heat of summer from Tokyo to the famous Nebuta Matsuri in Aomori. This year has seen the start of a three-year mamachari adventure, again in stages, on the Oku no Hosomichi, the route made famous by the celebrated poet Matsuo Basho in the “Narrow Road to the Deep North.”

We’re all salarymen, so time is limited,” says Nishihashi, also a Dentsu man. “We can only go out for a few nights at a time, so we can cover about 300 kilometers on each trip. Three years might be a bit overly ambitious,” he jokes.

Honda no longer works at Dentsu, Japan’s largest ad agency, having gone full-time freelance a few years ago. About half the current members are from Dentsu, half from elsewhere, although there still is an advertising connection for most.

Honda has recently been doing more work on photography, manga and books, such as his “Mamachari wo Henro 1,200 km.” (1,200-Kilometer Pilgrimage by Mamachari), chronicling the Shikoku expedition. With outdoor magazine Be-Pal (Shogakukan), he has also produced an outdoor cookbook, “Tenpukutai Takibi Ryori” (Tenpukutai Campfire Cooking).

The book gives some insight into the group. The recipes are excellent and perfect for anyone who enjoys outdoor cooking, but while there are beautiful photos of the finished dishes, the main photos are always of a boat in some form of distress — overturned, with the paddler in the water; kayaks wrapped around rocks, broken, never to float down the river again. The faces are smiling in defeat — wet, shivering, holding battered bits of boat, and loving it.

A DVD of the group, also produced with Be-Pal, shows it even more vividly. These guys are far from the best paddlers in the world. They take inordinate pleasure in recalling tales of being attacked by hordes of mosquitoes, packs of half-wild South American dogs or just barely getting up the rocks of a backwater canyon. Maybe that’s the whole idea.

The group’s enthusiasm is contagious and inviting, even though no one has much chance at becoming a Tenpukutai member. Their books and videos are fun to watch and clever (they are ad men, after all). It doesn’t feel exclusionary — if anything, it makes you think, “Hey, I could do that too.”

Hopefully people pick up on the message, and more salarymen might get out of the city, into the wild and gleefully throw themselves into some crazy adventure.

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