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    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
        Kyoto Oni Trail Outdoor Japanvideo

        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
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        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
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        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
        sea to table yamagata

        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
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        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
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        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
      • ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokka...

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
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        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Food and Drinks
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Races and Events
      • sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.

        Winter News and Notes

        Check out the latest news and winter events held at ski resorts all over Japan in 2024!
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        DD4D Brewing

        In nearly e...

Shaping the Future in Bali

It’s sunrise at Bali’s infamous Legian Beach. The shore is dotted with a few early birds walking the idyllic sands, and I’m lucky enough to have the waves all to myself.

Closer to the palm trees and the main road, the locals set up shop for another day of entertaining tourists from the world over. Umbrellas are propped up, surf and stand-up paddle boards stand neatly in line, and beach mats and sarongs are spread out for display.

The aroma of hot coffee and Indonesian fried breakfast snacks fills the air, along with the sales pitch for “Cheap surfing lessons!”

Surf vendors are found at most popular beach destinations the world over. These ubiquitous purveyors of ocean fun persistently approach sunburned visitors when not being ignored or avoided. Watching their morning routine, I wondered about the untold stories they could tell about their lives.

I’d find out sooner than later, as I meet Mohammat Aan on a Saturday morning while waxing my board. Aan’s day begins before dawn as he drives into Kuta with six or seven boards, mostly beginner-friendly foams and fun boards. From 6 a.m. to 6 p.m., he mans his rental board hut or is in the surf teaching the finer points of board riding to eager tourists.

What separates Aan from other vendors is that he only uses boards his company, Sunrise Surfboards, produces. Noticing my curiosity, Aan invited me to check out his surfboard factory after his 12-hour shift.

It’s past 10 p.m. and our car painfully inches its way south toward the airport through Legian’s legendary traffic and nightlife. The factory is located in the heart of Jalan Kediri, a crammed district hidden beneath the shadow of touristy Kuta and not particularly near the beach. This is not the part of Bali most tourists see.

There’s a comfortable, homely vibe as I step into Sunrise. Beyond the warehouse’s humble exterior and concrete brick walls, the mood is relaxed and friendly as four Indonesian guys in their early to mid-20s shape boards late into the night.

I’m handed a facial mask as a “gun” spray is painted. Two guys share a box of donuts as they ready a foam board for export. In the next room, Aan oversees the final touches being applied to a shortboard, as I wonder how he has the stamina to keep shaping after a full day at the beach. Looking at his deeply tanned face and sun-bleached hair, one might think he’s been surfing in Bali his entire life. But his heavy Javanese accent is a dead giveaway.

“I grew up near the ocean –- but not surfing,” Aan explains.

He was born and raised in the East Java capital of Surabaya. Although Surabaya is a modern industrial city, the wealth gap is staggering. Monthly income ranges anywhere from ¥10,000 to ¥250,000 and, as the city expands, poor urban populations struggle with higher living costs and unemployment levels.

Twenty-nine-year-old Aan spent most of his youth as a fisherman, but poverty struck when development increased. “I smoke and had no money to buy cigarettes,” he laughs, then his face soon turns somber.

“But, I also had no money for food.”

Yet there was money in Bali. The tropical paradise attracts four million visitors a year. Aan packed up his bags and set off for Bali with a few friends in hopes of finding employment in the tourism business.

Unsure of where to start, he went surfing with a friend and learned to ride the waves in just three days. He practiced by himself every day at Kuta Beach. Perhaps it is the nostalgia speaking, but he claims Kuta, regardless of how crowded or chaotic it is, remains one of his favorite surf spots. Meanwhile, his cousin, also from Surabaya, wanted to start a surfboard factory in Bali. With some research and a lot of trial and error, the duo perfected their first board in a month. Sunrise Surfboards was off and running.

It wasn’t long before orders started coming in from as far away as South Korea. Soon the enterprising Aan was able to save money for his next project: attending Japanese school in Osaka. Like most Surabayans, Aan only spoke Indonesian and Javanese at the time and almost no English, but he wanted to set himself apart from the other vendors.

“The number of Japanese tourists was growing in Bali. So many (surf instructors) already spoke English, so I wanted to learn Japanese.”

In 2011, he signed up for a three-and-a-half-year course in Osaka, while working at a duct tape factory. Japan was a special time. During holidays, he would travel to Kyoto and Chiba to catch the waves.

Today, Aan continues to shape Sunrise boards with his cousin and manages staff from Jakarta and Surabaya who, like him, moved to Bali in pursuit of a better life. Once a year, he uses his yearly savings to fly home to visit his family. When I ask if he wants to do this forever, he seems unsure, yet going with the flow.

“Who knows? I’m single now, but if I get married and have a family in Surabaya, I may move back. But for now, my life is in Bali.”

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