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    • Spring
      • Eating Wild in Japan

        Eating Wild in Japan

        Winifred Bird's latest book is an introduction to the world of sansai (mountain vegetables) and foraging in Japan.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkaido

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Northern Tohoku’s Top 5 Spring Hikes

        Chase the cherry blossoms north and enjoy five of Tohoku’s best hikes this spring.

        Spring Escapes: Outdoor Activities in Japan

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.

        Haga Farm Spring Glamping in Tochigi

        Haga Farm and Glamping in Tochigi opened in August 2020, and it has quickly become a popular escape for Tokyoites.
    • Summer
      • Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Climbing Mt. Fuji Outdoor Japan

        Peaking in 2021: Climbing Mt. Fuji

        Thinking of climbing Mt. Fuji this summer? We talk to Mt. Fuji guides on best practices for scaling Japan's highest mountain.

        Japan Camping Guide

        Check out our picks all the way from Hokkaido to the Okinawa Islands and then plot your perfect Japan camping adventure.
        Japan's Digital Nomads Van Life in Japan

        Japan’s Digital Nomads

        Adventure couple Ruth Aisling and Bappa Shota explores Japan by van.
        Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endangered Wildcats

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
    • Autumn
      • Pow Bar Founder Megumi Scott

        Beyond the Brand: Pow Bar

        An interview with Megumi Scott, the founder of Niseko brand Pow Bar.
        Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Mountain Biking in Japan

        Guide Lines: Autumn Mountain Biking in Japan

        Check out these mountain biking parks throughout Japan.
    • Winter
      • Early Bird 2021-22 Japan Ski

        Early Bird Ski Deals for 2021-2022

        Don't miss out on these early bird season pass and lift package deals for Japan's ski resorts.

        Pacific Solo

        Preacher-tu...
    • Near Tokyo
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
        Outdoor Japan Shimoda

        Blue Waves and Black Ships in Shimoda

        Shimoda may be famous for its white sandy beaches and surfing, but it also played a major role in shaping the Japan we know today.
    • River and Lake
      • Iriomote Yamaneko Outdoor Japan

        Iriomote’s Endanger...

        Iriomote Island, one of Japan's last untouched wild places, is home to the endangered yamaneko wildcat.
        Iriomote Outdoor Japan

        Iriomote Activity Guide

        A guide to Iriomote's outdoors, hiking, diving, cultural experiences and accommodation.
        Niseko flying Hokkaido

        Bird’s Eye View of Hokkai...

        Get a bird's eye view of Hokkaido with Ben Kerr, a Niseko-based pilot.

        Spring Escapes: Outdoor A...

        Check out these spring escapes this season and enjoy outdoor activities throughout Japan.
        video

        Shikoku Road Trip: Kochi ...

        Mountainous forests and coastal towns dominate most of the prefecture, where visitors will find enterprising locals and nature guides working to revitalize their communities. Shikoku’s winding roads are best explored by car.
    • Mountain and Land
    • Sky
    • Snow and Ice
      • Matagi Akita Tohoku Sustainable Living

        Tracking Akita’s Matagi Hunters

        Akita in the northern Tohoku region is home to the Matagi, hunters who follow an ancient and sustainable way of hunting, foraging and life.
        Early Bird 2021-22 Japan Ski

        Early Bird Ski Deals for 2021-2022

        Don't miss out on these early bird season pass and lift package deals for Japan's ski resorts.
    • Travel
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Matagi Akita Tohoku Sustainable Living

        Tracking Akita’s Matagi Hunters

        Akita in the northern Tohoku region is home to the Matagi, hunters who follow an ancient and sustainable way of hunting, foraging and life.
        Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
    • Food and Drinks
      • Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
        Matagi Akita Tohoku Sustainable Living

        Tracking Akita’s Matagi Hunters

        Akita in the northern Tohoku region is home to the Matagi, hunters who follow an ancient and sustainable way of hunting, foraging and life.
        Washi Papermaking Kochi Shikoku Outdoor Japan

        Following the Paper Trail in Kochi

        Discover the traditional art of washi papermaking in Kochi with artist Rogier Uitenboogaart.
        Kaiyu Kochi Shikoku Outdoor Japan

        Snorkeling, Surfing and Sustainability in Koch...

        Enjoy the clear waters of Kochi by snorkeling and surfing while staying at a refurbished hotel committed to sustainability.
    • Races and Events
      • Yuji Hirayama Urban Base Camp

        Yuji Hirayama’s Urban Base Camp Opens in Shinj...

        One of Japan's top rock climbers Yuji Hirayama has opened Urban Base Camp, a new bouldering gym in the heart of Tokyo.
        Photo by Noriteru Ino

        2021 Summer Music Festivals in Japan

        Camp and listen to great music in the outdoors at these summer music festivals across Japan.
        Summer Events Fireworks Festivals in Japan

        2021 Fireworks Festivals in Japan

        Enjoy these fireworks festivals held throughout Japan this summer and autumn.
        Summer Festivals in Japan

        2021 Summer Festivals in Japan

        Enjoy these traditional matsuri festivals throughout Japan this summer.

Market Watch: Autumn Farmers Markets in Japan

As summer turns to fall, so the offers of the seasonal table at farmers markets change. Zucchini and cucumber give way to pumpkin and chestnut; watermelon makes space for persimmon and apple. Perhaps most exciting is the arrival of the season’s first rice harvest, a somewhat touch-and-go affair this year given the long rainy season. 

The following sample of markets are open and brimming with growers and producers eager to share their bounty. The majority have rules in place for social distancing, masks, and handling of produce. Some, like the Nagoya Organic Farmers Asaichimura, limit the number of visitors per market day. Many, like the UNU Market, no longer make plastic bags available to shoppers. Visit websites and plan ahead to make the most of your autumnal foodie endeavors.

Farmers Market @UNU

Reopened in August at the Oval (the space in front of the United National University), Tokyo’s premiere farmers market is operating on a smaller scale but is still big on fresh and seasonal. Check out Momogi Farm’s excellent veg, including organic popcorn, or Ome Farm’s amazing honey. The Hot Sauce Bar keeps things spicy, while Yagisan no Kurimono (Gift from the Goat) will be touting their most amazing breads. Vendors vary from Saturday to Sunday, so check the schedule ahead of time.
Where: Aoyama, Tokyo
When: Saturdays and Sundays, 10 a.m. to 4 p.m.
www.farmersmarkets.jp

Kamakura Farmers Market

Established in 1933 for the promotion of Kamakura’s unique produce, the market has run almost daily ever since. Stop by for a taste of the four seasons in this ancient capital while mingling with locals and tourists alike. Tasty pickles, fresh vegetables, cut flowers, seedlings, and some of the best fresh-baked bread in the area are all at the ready. Each day features one of four different groups of growers and producers, so visit often and shop well.
Where: Kamakura, Kanagawa
When: Every day, 8 a.m. to Sold out
www.kamakurarenbai.com

Oasis 21 Organic Farmers Asaichimura

Dedicated solely to organic farmers, this market sits in the center of Nagoya City in the futuristic Oasis 21 building. Founded by Takako Yoshino fifteen years ago, the market boasts a roster of more than 70 member growers that come throughout the year. Vegetables, rice, fish, tea, and meat are available every week, making this market an easy regular stop.
Where: Nagoya, Aichi
When: Every Saturday, 8:30 a.m. to 11:30 a.m.
www.asaichimura.com

For more markets, peruse previous Market Watch columns online and get eating!

Read More Stories from the Autumn 2020 Issue

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