One of Tohoku’s six prefectures is Yamagata, located just north of Niigata Prefecture along the coast. It's a hidden gem for travelers in search of authentic cultural experiences and outdoor activities.

A chugging soun...

As you drive in...

While you probably won’t encounter an elusive river sprite in the highlands of the Northern Japan Alps, you may feel a bit lightheaded from the refreshing thin air, remarkable vistas and mystical aura of the mountains and valleys in Kamikochi.

Niseko draws th...