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    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
        Kyoto Oni Trail Outdoor Japanvideo

        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
        mead brewing in japan

        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
        the knights in white lycra

        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
        sea to table yamagata

        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
      • ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokka...

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
        togari onsen outdoor japan

        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Food and Drinks
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Races and Events
      • sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.

        Winter News and Notes

        Check out the latest news and winter events held at ski resorts all over Japan in 2024!
        dd4d brewing

        DD4D Brewing

        In nearly e...

Cycle Scene

Hakuba Grinduro

grinduro hakuba

Grinduro returns to Japan on Oct. 7-9 in Hakuba, taking the place of last year’s successful Hakuba GravelFest that saw 200 cyclists ride a thrilling network of 160 kilometers of mixed trails. This year’s multi-stage, enduro-style event will cover 95 kilometers of new and existing trails from Iwatake’s downhill MTB trail, through the magical Nodaira rice fields, then a loop around Lake Aokiko and along the Matsukawa River to a grand finish at the Olympic Ski Jump Stadium. Ride Japan’s Adam Cobain shares more about Grinduro’s triumphant return after a four-year hiatus.

How has the response been to bringing Grinduro to Hakuba? 

The gravel scene has changed a lot since the last Grinduro in Japan in 2019. It was hard to know how the brand would resonate here after such a long break, but we were amazed by the quick response of riders signing up. Hakuba is a great fit for Grinduro with the existing trails and sponsors and support.

What’s special about the event format and the course?

Grinduro was born out of balancing the “party-to-race” ratio. Too many events focus solely on competition and forget that many of us come to be part of the cycling community. Ultimately, it’s about sharing the joy of cycling by bringing together all types of riders in a village atmosphere with great food, live music and Grinduro good vibes.

Yet on the bike it’s all about a great course with four timed sections that are accessible to most types of bikes—except pure road bikes! The 95K course is up and down with a mix of MTB trails, forest roads and gravel. More than 50 kilometers of the course is dirt, so the best bike is a gravel, MTB or something in between. There are drink stations and safety is paramount. 

The Hakuba Valley is stunning in autumn. We want our riders to immerse themselves in the landscape and be part of the beauty during the amazing ride.

What kind of impact do you foresee Grinduro having in Hakuba?

Given that more than 450 riders are expected for Grinduro, along with family, friends and sponsors, we expect over 1,200~1,500 visitors to the region for the event. We use local suppliers for all course support, food, beverage and staging and estimate there will be 30-50 million yen directly injected into the local economy through accommodation, food, transport and more.

grinduro hakuba

What’s next for Grinduro Japan?

We already have dates set for 2024 and the key things we look for are a great course, access and camping. We chose Hakuba based on this and the local support. We also need to weatherproof the event as best we can. I hate canceling! I’ll be first to admit the camping has had to take a back seat for 2023, but we will offer what we can and make sure to develop that more in 2024. That being said, given the unpredictable weather in Japan (as many may remember from 2019), having warm beds with showers and onsen available (starting at just ¥6,000 right next to the event village with the Hakuba Hotel Group) isn’t a bad thing.

There are many regions in Japan where Grinduro would fit well, but lining up all the criteria takes some time and planning—so let’s see where 2024 takes us! 

Web Connection

Happening Hachimantai

iwate harrow mtb

It’s no secret that the global MTB tourism world is booming with not only domestic adventure tourists but thrill seekers saving their holidays to fly around the world—and the sight of overflowing carparks and gondola queues at MTB parks like Iwatake in Hakuba and Fujiten down near Mt. Fuji confirm the trend has certainly reached the southern and central Japan Alps. But how is it catching on further north? To find out we headed to Tohoku to see how the MTB scene is shaping up in Hachimantai, Iwate.

Clubman Lodge MTB Guide Junya Kuragane has swapped his fat skis for fat tires to explore some of the great local trails around Hachimantai. It’s clear that APPI Resort has potential to become a big part of the MTB scene with a variety of trails. Junya takes visitors up the gondola to enjoy the views of Iwate-san’s volcanic and geothermal landscape before enjoying a swift descent back down to the base.

We were also joined by father and son duo Pete and Jake Early, the former a teacher at the newly launched Harrow International School Appi Japan and the latter a student. Freeride Japan MTB instructor Lisa Sheffield, who is helping grow mountain biking in the area, rounded out the crew.

Harrow is a progressive school that boasts a dedicated MTB Academy Enrichment Program for students, with two sessions per week to develop key riding skills from PMBIA, the world’s leading MTB training association. There is a big initiative underway to develop a skills park, beginner downhill trail and a cross-country trail network expansion for the whole community.

iwate harrow mtb

This is welcome news for Junya and Clubman Lodge who have been in Hachimantai for generations, mostly guiding in the winter months, but also stepping into mountain biking and green season guiding. There has been an increase in Japanese and foreign visitors, typically from Tokyo, who have found their way to Hachimantai in order to explore the area by mountain bike. From Iwate-san, which stands just over 2,000 meters, there is a forest trail and road cycling network that reaches all the way across to APPI Resort and beyond.

Currently there are plenty of easy trails and roads that can be traversed by road bikes, MTBs and the increasingly popular e-bikes, which extend touring without as much effort. Traditionally hikers and trail runners have been setting the trails in the area and hopefully these can also expand into to cross-country MTB trails. The ride up to the beech tree forest to see the local horses is especially nice. 

iwate harrow mtb

Keep an eye on APPI Resort as the local riders and Harrow International School Appi Japan keep pushing the MTB scene forward, creating downhill courses and hopefully developing the area into a year-round adventure tourism destination in Tohoku.

Web Connection

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Latest posts

The Spirit of the Kuma Va...

Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.

CAMP3 Clubhouse in Madara...

Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.

New Horizons in Shiretoko...

During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.

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