Cultural Travel

Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.

Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.

A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.

The Kuma River is the heart of the Kuma Valley with Hitoyoshi, a historic castle town, serving as the valley’s main hub. The vast...

Overfishing, ocean pollution and sea bed crawling, which destroys ocean floors, are just a few of the threats the ocean is facing...

Japan is famous for its super fast bullet trains, where cities and the countryside blur into one—the final destination, hundreds ...

Welcome to the Suruga region where unforgettable adventure and vibrant coastal charms await. This jewel of natural wonders in...

“Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.