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    • Spring
      • video

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        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

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    • Summer
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        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
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        Adventure Travel World Summit in Hokkaido

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        The Knights in White Lycra

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        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
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        Heritage Hunting in Hokkaido

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        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
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        Getting Dirty in Japan

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    • Article Map
    • Ocean and Beach
      • getting dirty in japan

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        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
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        getting dirty in japan

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        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

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        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
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        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
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        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
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        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

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        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
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        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
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        DD4D Brewing

        In nearly e...

Keep Aridagawa Weird

It’s lunchtime at the red-roofed Tadano nursery school tucked away in Aridagawa, Wakayama—but you won’t find kids running to get their lunchboxes. Now called “The Living Room,” the nursery school was closed in 2016 and refurbished into Nomcraft Brewing’s headquarters. 

Nomcraft Brewing is the brainchild of Aridagawa Weird, an eclectic community of local residents, farmers and local business owners. One of the members, Yasuhito Arii, was inspired by how Portland built itself from a farming and logging town to becoming one of the trendiest cities in America. The name “Aridagawa Weird” is a nod to Portland’s famous slogan, “Keep Portland Weird.” Using Portland as a guide to redesigning Aridagawa, Arii invited architects from Portland to collaborate with the locals to remodel The Living Room in 2019. 

In keeping up with the Oregon theme, Aridagawa Weird launched Nomcraft Brewing hiring Portland native Ben Emrich as their head brewer. Ben’s unique situation of living in Japan as a teacher and growing up during Portland’s own revitalization made for a perfect match. 

“Brewing in Aridagawa has exceeded my expectations,” says Ben. “At first I was a bit nervous when I came here, but our investors say that making good beer and having fun should be our top priority. The local people have been fantastic as well—there are so many craftspeople here! We are always being offered help building what we need and we never feel like we won’t be able to get a fun project done.” 

Mikan (tangerines) are Aridagawa’s main fruit, so it was natural for Nomcraft to incorporate this local citrus into their beer to honor the harvest season in late autumn. Rather than using the juice—which oftentimes doesn’t taste pleasant after fermentation—citrus peels add fragrant oils to the beer and a deep mikan flavor to the Mikan Harvest Haze (6%) without adding much bitterness. The larger dekopon is very sweet and slightly sour, and contributes a strong orange flavor to the Five Strings Hazy (6.5%). The Mad Hatter’s Beer Party (5.5%) uses bergamot which is often used in earl gray tea. 

“We’ve been able to work with and get great advice from many of the local citrus farmers,” says brewer Adam Baran. “It goes full circle: we work with a local mikan and chicken farmer to reuse our spent grain after brewing and then we use the mikan in future beers. We are also thinking of making bread with the spent grains from brewing.”

Nomcraft is working on ways to start a small-city brewers association to help promote other small Japanese breweries and products. In collaboration with Hino Brewing in Shiga, they recently made a lager, the Pon Poro Lager (pon poro means steamy in the Arida dialect). They are also working with Ryukoku University in Kyoto who plan on spreading unique Japanese flavors around the world including budo sansho, a type of Japanese pepper closely related to the Chinese Szechuan pepper. The underrated budo sansho originated in this region and has a numbing heat with a sharp citrus punch. The sansho adds a citrus aroma and flavor to the final beer with a bit of the tingly numbness. The alcohol content does not change since there is no sugar in the sansho. While they have not made one in house yet, Ben has made two collaboration beers in Portland using budo sansho

Guests are welcome to go on a brewery tour and even watch a brew day at Nomcraft. The brewery also hosts community events such as a monthly beer garden event where they invite local shops and restaurants. The Living Room is literally the city’s “living room” for locals and travelers to relax, gather and hold meetings. It also houses the Golden River taproom where guests can sample Nomcraft beer and Granavenir bakery goods. There are even talks of building a guesthouse.

“We would like to not only make beer here in Aridagawa, but also create a craft beer culture,” says Adam. “And in a similar vein, we want to share Aridagawa’s culture across Japan.”

Since Aridagawa is close to both the mountains and ocean, hiking, fishing and cycling are very popular here and visitors can even rent bicycles for free from Fujinami Station, the closest station to the brewery. There are cycling routes that go up the mountains and to Mt. Koya, the site of Kobo Daishi’s mausoleum and the start and end point of the Shikoku 88 Temple Pilgrimage. Campgrounds are a short drive away. 

The easiest way to get to Aridagawa is by car or an express train called the Kuroshio that leaves from Shin-Osaka Station to Fujinami Station. It takes about an hour and a half from central Osaka by both car and train. The brewery is a three-kilometer walk on the Popo-michi path from Fujinami Station and takes around 30 to 40 minutes, but taxis are also available from the station. Although drinking and driving (or biking) is not allowed, Nomcraft also offers bottles for people to take home.

Nomcraft Brewing
Aridagawa, Wakayama Prefecture
Three-kilometer walk from Fujinami Station
(070) 4211-5114

Brewery: 9 a.m. to 5 p.m. daily
The Golden River Taproom: 11 a.m. to 10 p.m. Thursday to Monday 

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