River and Lake
Japan's rivers and lakes are a playground for a lot of great outdoor activities. The deep snow in Japan creates great spring rafting conditions and fill clear, deep volcanic lakes, great for escaping the summer heat in Japan.
The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.