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    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

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        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
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        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
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        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
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        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
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        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
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        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
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        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
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        New Horizons in Shiretoko

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        Silent Resilience

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        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
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        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
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        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
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        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
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        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
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    • Mountain and Land
    • Sky
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        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
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        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
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        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
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        Shizukuishi

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        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
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        The Spirit of the Kuma Valley

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        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
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        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Food and Drinks
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
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        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.

        Winter News and Notes

        Check out the latest news and winter events held at ski resorts all over Japan in 2024!
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Pilgrimage: Sam Pilgrim Photo Essay

pilgrim [ˈpɪlgrɪm] n

1. A wayfarer, a foreigner, a stranger, a homeless wanderer, a traveler.
2. One who embarks on a quest for something sacred.
3. A person who undertakes a journey to a sacred place as an act of religious devotion.

Origin: Middle English, from Old French peligrin, from Late Latin pelegrnus, alteration of Latin peregrnus, meaning foreigner. 

TEVA team rider Sam Pilgrim was five years old when he got his first bike and 15 when he landed his first back flip. Today he is one of the world’s top freeride mountain bikers, helping drive the sport even higher and in new directions. He and his bike have traveled the world to compete, to break new ground and to open people’s eyes to the potential. Yet his freeriding pilgrimage had never brought him to Japan, until now.

Click here to to see “MTB Pilgrimage: Sam Pilgrim’s Freeride Mountain Bike Journey Through Japan”

“I started bike riding when I was about five years old, there was a photo of me on the first day of school sitting on my bike, lovin’ it. I naturally started doing little wheelies and jumps off curbs and things and, as I got more into it, my dad took me to a park where people were doing jumps and tricks and stuff.”

“Now I’m traveling around to ridiculous places on that bike, maybe even influencing more people to ride bikes with my videos and riding, which is pretty cool.”

Tokyo

“Tokyo is awesome. On my first day I met this famous wrestler from Hawaii named Konishiki who used to be one of the top sumo wrestlers. He is a really nice guy and showed me around the training grounds where these guys wake up at 5:30 in the morning to train and fight each other. Then I did a bunny hop over two sumo guys laying on the floor, and they were pretty scared about that, but it was funny.”

“I (and my bike) got blessed by a priest in a temple, which was a pretty special thing. I don’t do any praying of any sort at home, and this was full-on Japanese-style and very traditional—it was awesome.”

Nozawa Onsen, Nagano

“Seeing the rural side of Japan was an awesome opportunity. I got to check out shrines and things which were really sick. One of my favorite moments on the trip was the ‘shrine line’ I made in Nozawa Onsen. A local rider, Katzu, showed us the place, and it didn’t look very cool at first, but we came back and looked at it properly, and it was like two drop-offs in a row, a jump through two trees, skidding across all this sacred ground and down some rocks, and then across the road into urban environment, up some steps and off another drop-off. It shows you can make a cool track in less than an hour and have fun on the bike.”

“The parks in Japan aren’t great at the moment, but are still a lot of fun, and there is a lot of potential for bigger things here if more locals and people get involved with it.”

Minakami, Gunma

“They’ve got all these perfect places to have bike parks, but they just don’t seem to have a lot yet. It’s good to see there are a lot of people here really interested in mountain biking. If they put in more bike parks, there would be more people getting into it, I think. They’ve got hundreds of ski resorts, so hundreds of places with working lifts where they could have MTB parks. The potential here for freeride MTB or any mountain biking is massive.”

“We went to this bridge bungy jump place (in Minakami), and I’d just seen this horrible video on YouTube where one snapped, and I couldn’t get it out of my head, so I didn’t do it, even though there were little girls and stuff doing it…”

Shibukawa, Gunma

“We hit a park on the way back to Tokyo, and they had some pretty cool jumps there; small, but there were some long tracks from the top going down, to smaller and medium jumps, and then a bigger one. I guess they didn’t know they could do some of the tricks I was doing off those jumps, but maybe tomorrow they will by trying back flips or something and be the next guys in Japan sending tricks.”

“When I leave Japan, I’d like people here to see my riding and say, ‘Wow we actually do have stuff to do here on the mountain bike,’ and when I come back here next year, cheers TEVA (laughing), I hope to see loads more people riding, and more mountain bike spots opening up.”

“I’d love to come back to Japan…my little pilgrimage here has definitely been a cool one.”

Sam Pilgrim: At a Glance

Name: Sam Pilgrim
Nationality: British
Residence: Colchester, U.K.
Birthday: June 4, 1990
Sponsors: TEVA Footwear, NS Bikes, Monster Energy, Adidas Eyewear, TSG, Halo Wheels, Mercedes-Benz Vito Sport, Marzocchi, Muck-Off.

Tour Results

2012: 1st Balaton Bike Fest, Balaton (HUN)
2012: 1st Teva Games Slopestyle, Colorado (USA)
2012: 3rd Red Bull Berg Line, Winterberg (GER)
2012: 5th 26Trix fueled by Monster Energy, Leogang (AUT)
2012: 1st FISE, Montpellier (FR)
2012: 3rd Teva Winter Games, Vail (USA)
2012: 2nd Rocket Air Slopestyle, Thun (SUI)
2012: 1st Vienna Air King, Vienna (AUT)
2012: 1st FISE Costa Rica, Guacima (CR)
2012: 6th Monster Energy White Style, Leogang (AUT)
2011: 1st Red Bull District Ride, Nurnberg (GER)
2011: 1st Eurobike Dirt Competition, Friedrichshafen (GER)
2011: 1st Monster Energy Slopestyle, Basel (CH)
2011: 4th Bearclaw Invitational, Mount Washington (CAN)
2011: 3rd Crankworkx Colorado, Colorado (USA)
2011: 1st Dirt Town, Jelenia Gora (POL)”
2011: 3rd 26Trix, Leogang (AUT)
2011: 1st FISE, Montpellier (FRA)
2011: 1st Telekom Extreme Playgrounds, Duisburg (GER)
2011: 1st Rocket Air Slopestyle, Thun (CH)
2011: 1st Vienna Air King, Wien (AUT)

Thank you for the support and cooperation of the following companies:

Teva: http://jp.teva.com
Jeep: www.jeep-japan.com
Nozawa Holidays: www.nozawaholidays.com
Compass House: www.compasshouse.jp 
The Craft Room: www.craftroom.jp 
Canyons Alpine Lodge: www.canyons.jp
MTB Japan: www.mtbjapan.com
Delight Club Field (MTB Park): www.delightbike.com
Dirty Bike: www.dirtybike.com
Freeride Adventures: www.freerideadventuresjpn.com

Click here to to see “MTB Pilgrimage: Sam Pilgrim’s Freeride Mountain Bike Journey Through Japan”

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