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    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
        Kyoto Oni Trail Outdoor Japanvideo

        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
        mead brewing in japan

        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
        the knights in white lycra

        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
        sea to table yamagata

        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
      • Pow Bar Founder Megumi Scott

        Beyond the Brand: Pow Bar

        An interview with Megumi Scott, the founder of Niseko brand Pow Bar.
        Churamura Okinawa Sea Turtle Marine Conservation

        Churamura: Footprints in the Sand

        Churamura, an NPO in Okinawa, work to conserve marine life and protect endangered sea turtles in Japan's southernmost prefecture.
        Kawazu

        Fall in Love with Kawazu

        Enjoy waterfall hikes and hot springs, beautiful beaches and delicious seafood in Kawazu on the western coast of Izu Peninsula.
    • Winter
    • Near Tokyo
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.
    • All Regions
    • Article Map
    • Ocean and Beach
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • climbing mt. fuji off season

        Mt. Fuji: The Path Less Traveled

        Fuji-san is the most climbed mountain in the world. If you are in good shape, there is a way to avoid the traffic for a more peaceful Mt. Fuji experience during the off-season.
    • Travel
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
        maota sustainable fashion

        Weaving Stories with Maota

        Maota is a small-scale clothing line working with local craftsmen in the countryside of Aichi and Gifu prefectures. While their focus is on small, local and “slow” fashion, they are moving fast toward some big goals.
        the knights in white lycra

        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
    • Food and Drinks
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
        maota sustainable fashion

        Weaving Stories with Maota

        Maota is a small-scale clothing line working with local craftsmen in the countryside of Aichi and Gifu prefectures. While their focus is on small, local and “slow” fashion, they are moving fast toward some big goals.
        the knights in white lycra

        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
    • Races and Events
      • fuji rock japan

        2023 Summer Music Festivals

        Get into the groove this green season while enjoying the great outdoors with family and friends.
        Summer Events Fireworks Festivals in Japan

        2023 Fireworks Festivals in Japan

        Enjoy these fireworks festivals held throughout Japan this summer and autumn.

Hideji Beer

Nestled at the northern edge of Miyazaki Prefecture’s coastline, Nobeoka City is one of the most beautiful places in Japan, with lush green mountains and stunning seascapes. Since the summer of 1996, it has been home to Hideji Beer, a craft brewery that distinguishes itself with colorfully named beers, pleasingly artistic labels and superbly made beer.

Over the years, the Hideji Beer product line has expanded to include a diverse variety of brews. Currently, regular products include American-style pale ale, Belgian-style white, German-style pilsner, Bohemian-style pilsner, Bohemian-style dark lager, stout, hefeweizen and a monthly special beer of which only 1,000 bottles are produced.

While their various lager and pilsner styles are more commonly available, I have noticed other Hideji beers share the common trait of balance and drinkability. I can also say the beers show remarkable restraint, so don’t expect huge flavor profiles, wildly bitter hopping or high alcohol levels. Most brews range around 5% alcohol, with the exception being their heady 7% stout.

Overall, expect a reasonably civilized beer experience when you enjoy Hideji beers. Quite a number of pubs in the greater Tokyo/Yokohama area offer their beers on tap or in bottles. In addition, a list of places all over Japan offering Hideji beer on tap can be found under “Spot” on their Website.

Several years ago, during the term of former Miyazaki Prefectural Gov. Higashikokubaru, Hideji Beer created a special-release beer that featured a cartoon caricature of him on the label. This was a remarkably appropriate tribute to a politician who worked hard to promote products from Miyazaki throughout Japan. As I recall, the beer (a pilsner type) tasted pretty good.

Miyazaki Hideji Beer
747-58 Nukabaki-cho
Nobeoka-shi, Miyazaki Prefecture 882-0077
Phone: (0982) 39-0090

宮崎ひでじビール
〒882-0077 宮崎県延岡市むかばき町747-58
Web: www.hideji-beer.jp (Japanese only)

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