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    • Spring
      • video

        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
        Kyoto Oni Trail Outdoor Japanvideo

        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
      • the nomad pasche family

        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
        adventure travel world summit in hokkaido

        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
        mead brewing in japan

        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
        the knights in white lycra

        The Knights in White Lycra

        Each year a group of cyclists head to the deep north towards Tohoku’s vast rice fields and coastal trails to help transform the lives of neglected children.
        sea to table yamagata

        Sea to Table in Yamagata

        An unforgettable way to intimately explore the Shonai Region in Yamagata is a culinary experience bringing bounty of the sea straight to your table.
    • Autumn
    • Winter
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
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        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
    • Near Tokyo
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Near Kyoto
    • All Regions
    • Article Map
    • Ocean and Beach
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • River and Lake
      • ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokka...

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
    • Sky
      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
      • camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        shizukuishi skiing snowboarding outdoor japan

        Shizukuishi

        Northern Honshu’s Iwate Prefecture, known for heavy snowfall, features Shizukuishi—a powder-rich resort area with views of Mt. Iwate. Snow enthusiasts seeking lesser-known gems can enjoy exceptional snow quality and uncrowded resorts, including Shizukuishi Ski Resort, Amihari Onsen Ski Resort, and Iwate Kogen Snow Park, offering affordability and traditional hospitality.
        togari onsen outdoor japan

        Northern Shinshu’s Secret Stash

        A weak yen, revenge travel, and excellent ski conditions have led to high demand, booking out popular resorts like Hakuba and Nozawa Onsen this year. Fortunately, lesser-known gems like Togari Onsen, near Nozawa Onsen and Madarao, offer charming alternatives for powder seekers.
    • Travel
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Food and Drinks
      • video

        The Spirit of the Kuma Valley

        Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.
        camp3 clubhouse madarao keith stubbs outdoor japanvideo

        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
        sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.
        ainu tour daniel moore outdoor japan hokkaido

        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
    • Races and Events
      • sayuri matsuhashi double role curling athlete japan outdoor

        Silent Resilience

        Curling athlete Sayuri Matsuhashi’s journey to the top of her sport is an inspiration to deaf athletes and women juggling their roles as mothers while also pursuing their professional dreams.

        Winter News and Notes

        Check out the latest news and winter events held at ski resorts all over Japan in 2024!
        dd4d brewing

        DD4D Brewing

        In nearly e...

Niigata: The White Stuff

One day in 1986 the good people of Joetsu, a coastal city in Niigata, were deluged by 232 centimeters of snow—in one day. That’s roughly enough to bury a one-story building. Although this sort of thing doesn’t happen every day, locals will attest that Niigata boasts some of the heaviest snowfalls in Japan.

Modern-day Yuzawa, just across the border from Gunma, was where Yasunari Kawabata’s penned his award winning novel Snow Country (Yukiguni), while the snow camellia is the prefectural flower. You see, winter is when Niigata really shines, and the ubiquitous white stuff attracts hordes of skiers and snowboarders to Niigata’s slopes each year.

Yuzawa is the most popular of Niigata’s winter sports areas, mainly due to the quick access from Tokyo and the variety of ski resorts a snowball’s throw from Echigo-Yuzawa Station. Tokyo-ites flock to Gala, Kandatsu, Ishiuchi Maruyama, Iwappara, Naeba and other resorts on the super speedy bullet train that takes just 77 minutes.

Gala Yuzawa has its very own train, and the station doubles as the ski lodge—how’s that for convenience! The efficiency means that you won’t be alone on the local hills, but it makes it possible for a day trip, although spending a night or weekend is recommended to fully unwind. The NASPA New Otani is one of a dying breed of skiers-only resorts, but there are plenty of snowboard parks for the tricksters and even heli-tours in spring.

The other white stuff, which Niigata is famous for is rice, brewed into some of Japan’s finest sake, and the Echigo-Yuzawa Station features a great sake-tasting room where you can try more than 50 kinds of Nihon-shu from Niigata and other parts of Japan, and you can even bathe in a sake spa.

Today, there are clusters of bubble-era mansion apartments, resort hotels, pensions and ryokan from which to choose in this once-quiet village about which Kawabata famously wrote. If you’re not sure where to start, a new company, enthusiastically named WeLoveSnow.com (www.WeLoveSnow.com), opens its doors this season to help organize ski packages, make online bookings and to get you on the slopes. They’ve also opened The Bottle Bar, a western-style bar just 10 minutes walk from the Echigo-Yuzawa Station. This après ski bar features a big screen with satellite TV so you won’t miss your favorite sports, as well as billiards and affordable drinks. Open late from Dec. 16 but closed Mondays.

Pine Ridge Resort Kandatsu has thrown some fresh air on Niigata’s ski scene with a progressive approach, teaming up with MTV Japan to bring an exciting lineup of events this winter. The resort has 13 varied slopes including mogul and powder areas and a “Snowstyle” terrain park. After a full day on the hill, you can relax in the luxury spa featuring indoor and rotenburo (Japanese-style outdoor bath).

The resort offers Burton’s acclaimed LTR (Learn to Ride) program that guarantees new snowboarders will be making turns after their first lesson. Considering many new riders don’t make it past the first day, it’s definitely worth the yen and the time. More info available at www.pineridgeresorts.com.

Just over the border from Nagano Prefecture, in the southeastern part of Niigata, Myoko Kogen area is one of Japan’s best-kept secrets. This scenic, mountainous area stretches all the way to the Sea of Japan coast and features some great resorts including Suginohara, Akakura, Ikenotaira Onsen and Arai.

Suginohara boasts one of the area’s longest top-to-bottom runs (8 km) and stunning views of beautiful Lake Nojiri as you ride up the gondola. Myoko Kogen is home to eight hot spring areas: Akakura, Shin-Akakura, Ikenodaira, Suginosawa, Myoko, Seki, Tsubame and Matsugamine.

For a truly hassle-free ski holiday, head for Arai Resort & Spa. The resort has an English concierge and three-, four- and five-star accommodation and one of the finest spas in Japan, the Manna Spa—complete with an authentic Dead Sea bath. The resort is made for families, with an incomparable kids’ club, an all-season pool and indoor and outdoor baths. It’s also a serious mountain.

Those seeking fresh tracks can join Arai’s special early bird tour and be the first on the slopes. Their renowned Guide Center has bi-lingual ski instructors, and you can even enjoy moonlight snowmobile tours and even paragliding. Guests can look out and onto the heated main courtyard from several excellent restaurants and enjoy some of Arai’s own beer made onsite at their microbrewery, one of the first in Japan. For more visit www.araimntspa.com.

Niigata often plays second fiddle to Nagano and the Japan Alps when it comes to winter sports areas in Honshu. However, for convenience and sheer amount of snow, the prefecture is in a class of its own.

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Travelers to Japan undoubtedly view sake as the traditional liquor of Japan. Histori-cally they wouldn’t be wrong, since Sudō Honke, the world’s oldest sake brewery (and one of the oldest companies in the world), was founded in 1141 in Ibaraki Prefecture, just north of Tokyo. However Southern Japan is home to another authentic Japanese spirit—shochu, which was first produced about 500 years ago, its roots firmly planted in Japan’s warmer southern climes.

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