Japanese Non-Life Insurance Company Supports Reforestation Efforts in Tsunami-hit Coastal Area
Tokyo Marine & Nichido Fire Insurance Co. announced on February 24, 2012, the company's decision to support and participate in the "10-Year Restoration Project for the Coastal Forests of the Tohoku Region," initiated by The Organization for Industrial, Spiritual and Cultural Advancement-International (OISCA), from March 2012 as part of its efforts to promote post disaster reconstruction.
A maritime forest in Sendai Plain, Miyagi Prefecture, used to protect local communities from drifting sand and salt, serving as an important natural levee for the region's environmental protection, but was seriously damaged by the catastrophic tsunami accompanying the Great East Japan Earthquake on March 11, 2011.
In order to revitalize the forests, OISCA has initiated a decade-long project to not only increase production of seedlings, planting and nurturing of forests, but also restore farmlands and create employment opportunities for local citizens that will lead to comprehensive regional development and require long-term efforts.
The company will take part in the initiative by providing both economic and personnel resources, in terms of a 10 million yen (approximately US$125,000) donation, fund-raising through a charity concert, and volunteer activities by employees to assist the project.