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Coca-Cola Launches Support Project for Japan's Local Water ResourcesMay 22 (Tue ), 2012
Coca-Cola Launches Support Project for Japan's Local Water Resources
Copyright Coca-Cola Japan
On February 22, 2012, Coca-Cola Japan launched a campaign named "I LOHAS support project for local water resources" with its bottled spring water brand I LOHAS.
With I LOHAS, obtained from seven places in Japan, the company has established a donation campaign aiming at protecting local water resources in Japan. Until 2013 on an as-needed basis, the company will give back part of its sales from between March 5 and December 31, 2012, to non-profit organizations and local governments selected by 47 prefectures for their water resource protection activities, such as cleaning and greening of wellheads, tree planting, and tree thinning.