Home  >  Magazine  >  Issue 53 (Autumn 2014) : Oct/Dec 2014  > Features >  Beyond the Brand: 100 years of Haglöfs


Beyond the Brand: 100 years of Haglöfs
By Bill Ross
Beyond the Brand: 100 years of Haglöfs
In the year 1914, a lone man in a cabin in the woods - literally, a tiny shack in the Dalarna Backcountry - sewed up a bunch of backpacks from the finest materials he could find, put them on his bicycle and headed out to try to sell them to the local people. Today his backpacks and high-perfomance jackets are worn in mountains and cities around the world, and his company looks to his roots as it celebrates a centennial milestone.
When Viktor Haglöfs succeeded in his stitching and sales efforts, he also drew from the Swedish tradition of naming the company after its hometown or province (think Husqvarna, Hestra, Sandvik or Scania) or the founder’s name (Hasselblad, or even ABBA—Agnetha, Benny, Björn and Anni-Frid). 
Enjoy Issue #53 of Outdoor Japan Traveler magazine. The Autumn 2014 Issue is packed full of stand-up fun, from Lake Tahoe to Japan’s Great Lakes and The Waterman League’s first Asia tour event right in our backyard, the Shonan Chigasaki Pro. We also head south to Amazing Amami, run and climb over rocks, visit one of Japan’s power places, continue island hopping around Micronesia and more. Autumn is a spectacular season for travel and outdoor adventures and we hope you will get out, standup and enjoy the splendor before winter creeps in.